Business Consulting
4-Week Intensive | 3 Hours per Week
WEEK 1 — Foundations & Vision
Topic: How and where to start? HR background, market needs, personal vision.
Duration: 3 hours
Program Content:
- Introduction to the field of Human Resources.
- How and where to start your HR business.
- Understanding current market needs (local & international).
- How countries, markets, and international demands are connected.
- Creating your personal vision and individual goals for the program and beyond.
- Building a step-by-step Action Plan together.
- Christian shares his journey: the creation of gastromatch (EXPERT JOBS Bodensee) and his path into HR, recruitment, and international placement.
WEEK 2 — Website, Systems & Corporate Identity
Topic: Website/CMS/database, booking system, website content, corporate identity.
Duration: 3 hours
Program Content:
- Working with the website template from gastromatch.net.
- Understanding the connection between: Website – CMS – Database – Booking System.
- Building and managing your own database from scratch.
- How to create high-quality website content.
- What is Corporate Identity and how to present yourself professionally.
WEEK 3 — Marketing Strategy & Reputation
Topic: How to acquire open jobs, candidates, references, and build your reputation.
Duration: 3 hours
Program Content:
- Social media essentials for your HR business: Facebook, LinkedIn.
- How to acquire open jobs/clients/bookings.
- How to acquire matching candidates for each position.
- Deep dive into marketing across multiple channels:
- Email newsletters & database management
- SmartEmailing / Mailchimp
- WhatsApp Community
- Best practices for candidate and client acquisition.
- How to create strong references and build a trustworthy professional reputation.
- Practical examples, step-by-step guidance, and real case studies led by Christian.
WEEK 4 — LAUNCH Week
Topic: Final setup, legal basics, tax advice, launch strategy, Q&A.
Duration: 3 hours
Program Content:
- Final setup of your entire HR business.
- Group Q&A session to complete all remaining questions.
- Legal, tax, and factoring recommendations.
- Deciding on your best strategy for a successful LAUNCH.
- Official launch of your HR agency on the market.